• Mattel, Inc.’s Barbie and Boss Beauties are launching their Boss Beauties x Barbie virtual collectibles featured on MattelCreations.com to celebrate 250+ careers represented in the Barbie line.
• The collection includes a variety of rarities with perks and physical goods for collectors, including virtual Career Conversations with role models, tickets to Barbie live events, doll gift sets, and more.
• Both parties have announced a collective $250k donation benefitting the Barbie Dream Gap Project and the Boss Beauties Foundation.
Boss Beauties x Barbie Virtual Collectibles
Mattel, Inc.’s (NASDAQ: MAT) Barbie, the #1 fashion doll brand, and Boss Beauties have debuted their virtual collectibles featured on MattelCreations.com. Designed to celebrate 250+ careers represented in the Barbie line, it features an iconic Barbiecore™ look encouraging fans and collectors that they can be anything.
The collection includes a variety of rarities with perks and physical goods for collectors such as virtual Career Conversations with role models, tickets to Barbie live events, doll gift sets, and more. Priced at $25 per pack each pack will include four random collectibles of different rarities from artists to astronauts to CEOs to doctors all demonstrating You Can Be Anything!
Early Access & Exclusive Offerings
Early access opens Wednesday May 10th at 9AM PT/12PM ET ahead of the official launch Thursday May 18th at 9AM PT timed to their joint activation at Veecon. Only those who make purchases during this early-access limited-availability period will receive a surprise virtual collectible featuring an exclusive career trait!
Barbie & Boss Beauties’ Mission
This collaboration between two brands propels them one step closer towards onboarding 1 Million women into web3 world while supporting their shared mission of elevating women with a collective $250k donation benefitting both the Barbie Dream Gap Project and the Boss Beauties Foundation.
In conclusion these amazing dolls are here just in time for summer fun! With these unique collectables you can explore your inner superhero or even astronaut while knowing you are helping support an important cause!